India’s fashion retail industry is undergoing a significant transformation, with discounted branded apparel and footwear emerging as one of the most promising and fast-growing segments. Once seen as a niche model, off-price retail has now gained mainstream acceptance—driven by shifting consumer behaviors, urban expansion, and a strong appetite for global brands at lower prices.
The fashion retail market in India stood at USD 60.12 billion in 2024 and is projected to reach USD 124.32 billion by 2030, growing at a robust CAGR of 12.87%. Within this space, the apparel and footwear segment is expected to grow at a CAGR of 11.28% from 2023 to 2028—signifying massive headroom for both traditional and modern retail players.
But the most notable surge is within the off-price retail segment—a space dominated by discounted branded products. It is estimated that apparel and footwear will contribute 37.2% of this sector’s market share by 2025. The demand isn’t just urban-centric—it’s thriving in tier 2 and 3 cities, where aspirational buyers are seeking value-for-money, premium fashion without the hefty price tag.
India’s population is young, brand-conscious, and increasingly driven by value-oriented shopping. This means they are not looking for cheap alternatives—but genuine branded products at smarter prices. The concept of buying factory surplus, last-season inventory, or export surplus branded items has become not only acceptable but preferred among savvy shoppers.
Additionally, rising disposable incomes, increasing digital literacy, and exposure to global fashion trends via social media have accelerated this demand. As a result, retailers offering original, discounted branded merchandise are uniquely positioned to benefit.
The rapid rise of e-commerce platforms, factory outlets, and D2C brands has made discounted branded fashion more accessible than ever before. Brands and retailers alike are leveraging omni-channel strategies—blending physical stores with digital presence to reach a wider consumer base and build trust through visibility and availability.
This model allows franchise retailers to tap into a fast-moving inventory with high turnover and repeat footfall—driven by deep discounts, brand credibility, and seasonal variety.
The opportunity for entrepreneurs and retail investors is significant. With a lower upfront investment compared to launching high-end brand-exclusive outlets, off-price retail franchises can offer:
Retail chains like Brands Always are capitalizing on this model by offering a ready-made platform for franchise partners, complete with authentic branded products, strong backend systems, and national marketing.
India’s discounted branded apparel and footwear sector is no longer just a trend—it’s a powerful retail movement driven by consumer intelligence, demand for quality, and aspirational affordability. As the country continues to evolve into a brand-loving yet price-sensitive market, those who can bridge the gap between authenticity and affordability are poised for long-term success.
For franchisees, investors, and fashion retailers, this segment presents a golden opportunity to tap into a growing market while delivering value to the new-age Indian shopper.